Editorial Policy

1. Introduction

At 11Exch, we uphold the highest editorial standards to ensure that every piece of content published on our platform is accurate, ethical, transparent, and trustworthy.
This policy outlines the principles that guide our editorial decision-making, review process, and update framework.

Our editorial process follows Google’s EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) and YMYL (Your Money or Your Life) guidelines — ensuring factual, compliant, and reader-focused content.

This policy aligns with:

Transparency Report
Legal Policy
Corrections & Updates
Community Guidelines

2. Purpose

The purpose of this Editorial Policy is to:

Maintain accuracy and integrity across all published material.
Ensure content is written by qualified, verified authors.
Prevent misinformation, bias, or promotional manipulation.
Comply with Indian IT Rules, 2021, and global editorial ethics.

3. Editorial Independence

11Exch operates with full editorial independence.
While we partner with gaming affiliates and advertisers, no sponsor, brand, or advertiser influences the tone, ranking, or factual presentation of our content.

All editorial decisions are made solely by the Content & Compliance Team, ensuring unbiased, user-first information delivery.

4. Scope of Editorial Content

The editorial policy covers:

Informational articles and guides (e.g., gaming awareness, responsible play, ID setup).
Compliance, legal, and safety advisories.
Press releases, news summaries, and partner updates.
SEO-optimized blogs and educational content.

Each publication undergoes fact verification, content review, and final approval before going live.

5. Editorial Principles

Our editorial standards are built around six key principles:

Principle	Description	Related Policy
Accuracy	Verified facts, no unconfirmed claims.	Transparency Report
Neutrality	Balanced reporting without bias.	Community Guidelines
Accountability	Author and editor responsibility for content.	Corrections & Updates
Transparency	Disclosures for affiliate, ad, or sponsored content.	Affiliate Disclosure
User Safety	Content that promotes ethical and legal awareness.	Responsible Gaming (18+)
Compliance	Alignment with IT, DPDP, and advertising laws.	Compliance & Licensing

6. Author Credentials & Accountability

All content published on 11Exch is:

Written by subject matter experts in gaming, digital ethics, and compliance.
Reviewed by a senior editor or compliance specialist before publication.
Includes author attribution, update timestamps, and verified credentials.

Each author adheres to the User Trust & Conduct and Legal Policy for professional integrity.

7. Fact-Checking & Verification

We use a three-tier fact-checking process before any content goes live:

Primary Source Verification: Government regulations, industry documents, or legal acts.
Cross-Reference Validation: Independent verification from trusted sources (e.g., RBI, IT Act, DPDP).
Compliance Review: Approval by the in-house Legal & Compliance Team.

Corrections to any factual discrepancies are immediately published under the Corrections & Updates page.

8. Content Creation Workflow

Our editorial workflow follows a structured review pipeline:

Research & Drafting → Author compiles verified information.
Editing & Compliance Review → Language, tone, and accuracy checks.
SEO Optimization → Implement structured data, keyword relevance, and readability.
Legal Vetting → Final compliance review before publication.

All stages are monitored by the Editorial Board under the Compliance & Security system.

9. Advertising & Sponsorship Disclosures

While 11Exch may collaborate with third parties for sponsorships or affiliate content, editorial neutrality is never compromised.

Sponsored content is always labeled as “Sponsored” or “Advertisement.”
Affiliate links are clearly disclosed under the Affiliate Disclosure.
Promotional claims undergo the same factual verification as regular content.

10. Use of AI-Generated Assistance

11Exch may use AI-assisted tools to improve content structure, readability, or keyword optimization.
However:

All AI-generated or assisted content is human-reviewed.
No AI tool replaces the editorial team’s verification or fact-checking process.
We comply with Google’s AI content transparency guidelines.

11. Updates & Revisions

All editorial content is reviewed periodically to ensure relevance and factual accuracy.
We update:

Outdated statistics or references.
Legal or regulatory changes.
SEO or accessibility improvements.

Each revision is recorded with a timestamp under the Corrections & Updates page and linked from the Transparency Report.

12. Corrections & Retractions

In case an error or misleading statement is identified:

The issue is corrected immediately.
A visible “Last Updated” note is added.
Major factual errors include a “Correction Notice.”
Content retractions (if required) are explained transparently.

This process ensures accountability and builds long-term trust.

13. User Feedback on Content

We welcome readers to report inaccuracies, plagiarism, or bias in our articles.
Feedback can be sent to:
📧 editorial@11exch.com
📩 grievance@11exch.com
🌐 Contact Us page

All submissions are acknowledged within 48 hours and resolved as per the Grievance Redressal policy.

14. Content Removal Policy

Content may be removed if it:

Violates copyright or privacy laws.
Becomes legally non-compliant.
Promotes misinformation or misrepresentation.
Breaches the Community Guidelines or User Trust & Conduct.

Removals are documented and referenced in the Transparency Report.

15. Plagiarism & Originality

11Exch maintains zero tolerance for plagiarism.
All content is:

Checked through plagiarism detection software.
Verified for originality and source attribution.
Written to inform — not to mislead, copy, or manipulate users.

Writers violating originality clauses face permanent termination under the Compliance & Licensing framework.

16. Sensitive & Legal Topics

When addressing legal, compliance, or gambling-related topics:

All statements are educational and informational only.
We include appropriate disclaimers and jurisdictional notes.
We avoid making claims of profit, certainty, or investment guarantees.

This ensures 11Exch remains compliant with the IT Act, 2000 and Advertising Standards Council of India (ASCI) guidelines.

17. Accessibility & Inclusivity

Our editorial content is formatted for readability and accessibility under WCAG 2.1 standards:

Clear structure (H1–H3).
High-contrast typography.
Alt-text for visuals.
Readable on mobile, tablet, and desktop devices.

Accessibility improvements are documented in the Accessibility Statement.

18. Data Protection & Privacy

All editorial data, sources, and communications are handled under strict confidentiality.

Author details and drafts are stored securely.
Personal data collected for editorial purposes is encrypted.
All privacy practices follow the Data Protection Policy and Privacy Policy.

19. Legal Compliance

Our editorial operations fully comply with:

IT Act, 2000 (India)
DPDP Act, 2023 (India)
GDPR (EU Regulation)
Press Council of India Guidelines
Google Search Essentials & EEAT

We routinely update this policy to align with evolving media laws and digital ethics standards.

20. Disclaimer

The content published on 11Exch is for informational and educational purposes only.
We do not provide legal, financial, or betting advice.
Readers should use discretion and refer to official or licensed sources before making any decisions.

Refer to the Disclaimer and Legal Policy for more information.