11Exch Advertising & Sponsorship Policy

1. Our Commitment to Transparent Marketing

At 11Exch, we value honesty, transparency, and responsible promotion. All advertising and sponsorship initiatives follow strict ethical and compliance standards outlined in our Legal Policy, Compliance & Licensing, and User Trust & Conduct frameworks.

This policy ensures that every partnership — from affiliate ads to sponsored content — is transparent, age-appropriate, and aligned with our Responsible Gaming (18+) principles.

2. Purpose of This Policy

The Advertising & Sponsorship Policy defines how 11Exch:

Displays ads and sponsored banners on its website and partner pages.
Collaborates with brands, influencers, and affiliate partners.
Ensures truth in advertising to protect users from misleading claims.
Complies with Indian IT Rules, Digital Media Ethics Code, and advertising guidelines issued by the ASCI (Advertising Standards Council of India).

3. Advertising Ethics & Compliance

All marketing material must:

Be accurate and verifiable.
Avoid false claims of guaranteed wins or profits.
Include clear “18+ Responsible Gaming” disclaimers.
Not target minors or vulnerable audiences.
Comply with Community Guidelines and Age Restriction Policy.

11Exch strictly prohibits any form of deceptive advertising that can mislead users about bonuses, cashbacks, or game outcomes.
Promotions undergo review by our Compliance Team before approval.

4. Types of Advertisements

Our platform features three main ad categories:

Affiliate Ads: Displayed for partner brands verified under our Compliance & Licensing.
Sponsored Content: Editorial articles clearly labeled as “Sponsored.” All content is fact-checked under our Editorial Policy.
Banner and Video Promotions: Placed in designated areas with explicit disclosure tags (“Ad” or “Promoted by”).

Each advertiser agrees to our Affiliate Disclosure terms to maintain transparency regarding commissions and brand collaborations.

5. Sponsorship Guidelines

Sponsorships help us grow while upholding fair marketing values. All sponsorships must:

Comply with our Compliance & Security framework.
Disclose any financial or material relationship clearly.
Avoid misrepresentation of partnership scope or benefits.
Align with our Transparency Report commitment for annual public review.

We reserve the right to decline sponsorships that conflict with our ethical or legal standards.

6. Partner Selection & Verification

Before collaboration, every advertiser or sponsor undergoes a background check to confirm:

Authenticity of business licenses.
Compliance with financial and AML laws.
Alignment with our AML & KYC Policy.
Commitment to responsible advertising and player safety.

We prioritize partners who promote education, awareness, and ethical gaming culture rather than pure commercial intent.

7. Ad Placement & Disclosure

Transparency is the core of our policy. All ads are visibly labeled to distinguish them from editorial content.

Example disclosures include:

“Sponsored by XYZ”
“Advertisement – Partner Content”
“Contains Affiliate Links”

Users can refer to our Affiliate Disclosure page to understand how affiliate tracking works and how commissions may apply.

8. Content & Language Restrictions

To maintain ethical advertising standards:

No offensive, abusive, or discriminatory content is allowed.
No promotion of unverified or illegal gaming websites.
All creative assets must adhere to our Community Guidelines.
All ads must display a visible “18+” or “Play Responsibly” tag linked to our Responsible Gaming (18+) page.

Any ad violating these conditions is immediately removed and reported under the Grievance Redressal process.

9. User Feedback & Complaints

Users can report misleading ads or sponsorships via the Grievance Redressal page or email us at grievance@11exch.com.
Each report is acknowledged within 24 hours and reviewed by our Compliance Officer within 10 business days.
Confirmed violations are recorded in our annual Transparency Report.

10. Editorial Independence

Sponsored content does not influence our editorial judgment.
The 11Exch editorial team maintains full autonomy in producing guides, reviews, and news under our Editorial Policy.
All updates or corrections are published through the Corrections & Updates section for accountability.

11. Refund and Payment Terms for Advertisers

Advertising fees are non-refundable once a campaign goes live, except in cases where 11Exch fails to deliver impressions as promised.
Such cases are handled as per our Refund Policy.
Advertisers must complete KYC verification before campaign approval in line with our AML & KYC Policy.

12. Sponsorship Content Review

Before publishing any sponsored content, 11Exch conducts a multi-layer review to ensure:

Fact accuracy and brand authenticity.
Absence of false claims about earning potential.
Proper integration of safety messages from Responsible Gaming (18+).
Compliance with the Legal Policy and Privacy Policy.

13. Termination of Ad Agreements

11Exch reserves the right to terminate any advertising or sponsorship agreement that:

Violates Indian law or platform policy.
Misleads users about financial returns.
Promotes unlicensed betting websites.
Conflicts with our User Trust & Conduct or Compliance & Security frameworks.

Terminated partners may appeal via the Grievance Redressal mechanism within seven days.

14. Public Disclosure & Annual Reporting

All sponsorship and advertising collaborations are listed annually in the 11Exch Transparency Report.
This includes partner names, spend categories, and compliance status to uphold public accountability.

15. Disclaimer

11Exch acts solely as a digital affiliate and facilitator.
Display of ads does not constitute endorsement or ownership of third-party products or services.
Users should review partner terms before participating in any offer.
For further clarity, see our Disclaimer and Terms & Conditions.