Affiliate Disclosure Policy

1. Introduction

At 11Exch, we believe in honesty, integrity, and full transparency with our users.
Our Affiliate Disclosure Policy explains how affiliate partnerships work on our platform and clarifies that any commissions earned through links, references, or promotions do not influence our editorial content or user recommendations.

This page fulfills the disclosure requirements of:

Federal Trade Commission (FTC) – 16 CFR Part 255 (U.S.)
Advertising Standards Council of India (ASCI) Guidelines, 2023
Google’s Search Essentials & Affiliate Transparency Policy
Digital Personal Data Protection (DPDP) Act, 2023

2. Purpose

The purpose of this disclosure is to:

Maintain transparency about how we earn revenue.
Clarify our relationship with affiliate partners.
Inform users of the presence of affiliate or sponsored content.
Uphold ethical standards in compliance with Legal Policy and Editorial Policy.

We encourage all visitors to read this page carefully before interacting with any third-party links or promotional content on our website.

3. What Are Affiliate Links?

Affiliate links are tracked hyperlinks connecting users to third-party websites, products, or services.
When a user clicks such a link and takes a specific action (e.g., signing up or purchasing), 11Exch may earn a commission at no additional cost to the user.

Example:
When you click on an affiliate link leading to a partnered platform and register for a gaming ID, 11Exch may receive a small referral credit or fee.

4. Our Commitment to Transparency

We clearly mark all affiliate and sponsored content to avoid confusion.
Our key transparency principles are:

Disclosure Before Click: All affiliate or promotional links are identified near or within the linked text.
No Hidden Relationships: We disclose whenever a financial relationship exists with a brand or advertiser.
No Biased Promotion: Commissions never affect rankings, opinions, or product recommendations.
Clear Distinction: Editorial and promotional content are always separated.

This aligns with our Editorial Policy and Advertising & Sponsorship standards.

5. How We Earn Revenue

11Exch’s affiliate earnings come from:

Affiliate Programs: Partnering with licensed gaming and entertainment platforms.
Promotional Partnerships: Sponsored banners or featured content placements.
Referral Campaigns: Commissions for user sign-ups or verified conversions.

All affiliate activities follow our Compliance & Licensing and Responsible Gaming (18+) frameworks.
We never sell user data or engage in unethical monetization practices.

6. Affiliate Relationship Disclaimer

While 11Exch partners with various gaming and entertainment platforms, we:

Do not own or operate any betting or gaming services directly.
Serve as an independent affiliate information provider.
Verify all partnerships through compliance audits.
Maintain neutrality in our reviews, comparisons, and recommendations.

All external links are provided “as is” — users must verify details with the official partner website before engaging.

7. Third-Party Platform Responsibility

When users click affiliate links and visit external platforms:

Their actions and transactions are governed by the third party’s own policies, including Terms, Privacy, and Refund rules.
11Exch is not responsible for any financial loss, delay, or misuse of user information on third-party sites.
Users should read the third-party Privacy Policy and Legal Terms before engagement.

All third-party collaborations are vetted for ethical and regulatory compliance per the Compliance & Security policy.

8. Ethical Advertising Standards

We follow the ASCI Code for Self-Regulation in Advertising (India), ensuring that all promotional content is:

Truthful: No misleading or exaggerated claims.
Legal: Fully compliant with IT and DPDP Acts.
Decent: No offensive or inappropriate materials.
Responsible: Restricted to users aged 18+ only, as per the Age Restriction Policy.

Our goal is to build long-term trust, not short-term clicks.

9. Sponsored Content Guidelines

Any sponsored post, banner, or partner article is:

Clearly labeled as “Sponsored”, “Advertisement”, or “Partner Content”.
Reviewed under our Editorial Policy.
Verified by the Compliance Department before publication.
Displayed with visible disclaimers regarding partnership nature.

Users are encouraged to assume that any outbound link from 11Exch may be affiliate-related unless explicitly stated otherwise.

10. Affiliate Partner Selection Criteria

All affiliate partners undergo a detailed verification process based on:

Licensing and registration documents.
Legal compliance under gaming and digital advertisement laws.
Ethical and responsible marketing practices.
Transparent data collection and user safety.

Approved partners are listed publicly in the annual Transparency Report.

11. Responsible Promotion & Age Restriction

We promote content and partnerships only suitable for adults (18+).

All promotional material contains 18+ disclaimers.
Partners are required to include responsible gaming notices.
Campaigns targeting minors are strictly prohibited under Responsible Gaming (18+) and Age Restriction Policy.

12. Disclosure Placement

We place affiliate disclosures:

At the top or within relevant articles or pages.
In the footer of the website for universal visibility.
In promotional banners, if affiliate tracking is active.

This ensures compliance with FTC “Clear and Conspicuous Disclosure” rules and Community Guidelines.

13. Impact on User Experience

Our affiliate relationships do not affect user experience.
We never:

Charge users for accessing information.
Prioritize affiliate links over unbiased recommendations.
Display intrusive pop-ups or forced redirects.

All content prioritizes value, clarity, and compliance over monetization.

14. Data Privacy & Tracking

While affiliate links may use cookies for referral tracking, we:

Do not collect sensitive personal data through them.
Anonymize user analytics.
Fully comply with the Data Protection Policy and Privacy Policy.
Use secure, encrypted connections (HTTPS) for all tracking activities.

Users can disable cookies anytime via the Cookie Policy.

15. Grievances & Reporting

If you believe any content violates disclosure norms or misrepresents a partnership, please contact:
📧 disclosure@11exch.com
📩 grievance@11exch.com
🌐 Use our Grievance Redressal page.

Complaints are reviewed by our Compliance & Legal Team within 10 business days.

16. Policy Review & Updates

This Affiliate Disclosure Policy is reviewed annually or after significant legal or partnership changes.
Revisions are published in the Corrections & Updates page and logged in the Transparency Report for audit visibility.

17. Disclaimer

Affiliate relationships help sustain 11Exch’s operations and educational initiatives.
However, all opinions, reviews, and recommendations are independent, factual, and editorially approved.
Users are encouraged to verify external offers before participating.

This disclosure complements our Terms & Conditions, Legal Policy, and Compliance & Licensing.